... our brands
Alba of Denmark
Alba started with the birth of a family. It started with a mother wanting to dress her new little baby girl in unique design, soft organic material and outfits made to play. Designer Majken Banke saw the flashbacks of her own childhood in her new daughter and her designs got inspired bringing her reflections from the past into the present. The Alba brand grew. From Baby to Kid leading up to the Atracktion of tween fashion, never losing sight of its Original idea.
DUNS SWEDEN was founded in 2007 in GÖTEBORG, Sweden by designer Christin Kers and project manager Andreas Claeson. As a trained bespoke tailor and designer of Beckman’s College of Design, and over ten years experiance, Christin designs four beautiful collections every year.
DUNS offers a wide variety for infants, children, and their mama’s! DUNS offers bright, clolorful, and comfortable clothing designed to be gender neutral. DUNS Sweden uses 100% GOTS certified organic cotton, and donates over-produced goods to a number of organizations for the needy. The entire production of DUNS Sweden is certified by GOTS and controlled by ControlUnion. DUNS is designed in Sweden, and produced in India. All employees have a salary that exceeds the Living Wage for India with approximately 20%. Working days are between 9 and 5. Overtime is paid and volontary. If the heat is to strong the working hours are adjusted.
iglo + indi
iglo+indi is located in Iceland and was founded in 2008 by fashion designer Helga Ólafsdóttir. With strong Nordic roots iglo+indi is all about crisp colors, unique prints and playfulness. All children are artists, seeing colors, shapes and patterns everywhere. With all iglo+indi collections children can mix and match their own outfits without limitations. Handmade illustrations, carefully selected colors, comfortable cuts and soft organic fabrics make iglo+indi a creative and fun brand for all kids.
Helga Ólafsdóttir is the founder, head designer and manager of all design development at iglo+indi. Helga has a degree in fashion design from Copenhagen, Denmark but being a true globetrotter at heart she furthered her studies in both London and Milan.
JNY is a Swedish children's clothing brand founded in Åre, in 2005. From the very beginning, their focus has been to design and manufacture sustainable high quality children's clothing. The company is still based in Åre and it is here the skilled designers get their inspiration to create the clothes and fabrics.
JNY Kids believe that kids want to be kids and not small adults. Clothes for children should be beautiful, playful and made with utmost care in all joints.
For JNY Kids, sustainability involves making choices that always mean the best for our children and for our environment. To that end, all of the production is located in Europe in small family-owned factories. This allows JNY Kids to work very close and ensure that the working conditions correspond to laws, regulations, but also our own even higher demands. JNY Kids uses all GOTS ™ certified organic cotton because, "it is part of what we all represent within the company. Together with other colleagues in the industry, we have a major responsibility to contribute to the least possible environmental impact" -Jenny Fagergren, owner and CEO JNYkids
Moromini is a wonderfully whimsical clothing company founded and designed by Sofia Lindeberg. In Sofia’s words, Moromini’s passion is, “vibrant and playful patterns and our desire is to distribute safe and colorful children's clothes to everyone who shares our passion for colorful prints and design. We just love loud prints and unexpected color combinations. We focus on unique and fun pattern designs and wants to create functional and play-friendly garments for children, not mini adults. I find inspiration to the designs mainly from my everyday life. Capturing reality through the eyes of children and being attentive to their imagination and play is the backbone of my creativity. “
Starting in 2016, all Moromini fabrics and prints are 100% GOTS certified. All garments at Moromini are made from organic cotton and sewn by adults in Europe.
Geggamoja is a popular Swedish company, started by two sisters with young families. Geggamoja strives to make ecological and sustainable clothes that kids want to wear. Clothes they can run, and play, and jump, and climb in. Geggamoja is committed to only making clothes in materials and designs that they would love to see their own children dressed in. Rather than speculating in what may sell some five seasons ahead, Geggamoja stays true to their own feelings about what’s right and what’s not, for families as well as for business. All of their clothes are made with 100% GOTS Certified Organic Cotton.
Gugguu is a modern Finnish brand founded by two sisters, offering incredibly cozy and soft organic clothing. Finns know how to get though winter in style, adding gorgeous pops of color to practical and functional clothing. Supporting fair & humane working conditions in the Gugguu manufacturing facilities is a top priority, as is providing your children with high quality, soft, and unique clothing. Gugguu products are made in Estonia and Finland. Gugguu spends a great amount of time finding the best quality of organic cotton fabrics available. They do not skimp, nor do they compromise on environmental integrity of their products. Quality is, and will always be the cornerstone of Gugguu clothes.
Founded by a Swedish husband and wife team in 2008, Maxomorra is based on core values of sustainability, honesty, and transparency. Maxomorra clothes are characterized by functional design with playful colors and patterns, as well as high quality, ecologically, and socially responsible textile production. Maxomorra clothing uses ecologically grown cotton, organically certified dyes, recycled polyamide, socially responsible textile manufacturing, is 100% GOTS certified and strives for low environmental impact in transportation of goods.
Designed in Sweden, Maxomorra offers a vast range of high quality, functional children’s clothes that are playful, colorful, comfortable, and fun! Their clothing is machine washable and stands the test of time, Ethically Made in India, and are Socially Responsible certified by BSCI.
Småfolk, Danish for ‘little people’, was founded in 2005 by Tana Kretzcmer and Maria Grandjean. They were inspired by the birth of Tana’s first child and set out to make fun and comfortable childrens clothing inspired by their youth.
Småfolk is known for their bright colors, and fun motif inspired by the 70’s. They offer everything from animals, vehicles, fairy tales, fruits, vegetables, and bold stripes to their classic apples print! Their fun designs are sure to inspire imagination. Småfolk’s clothing is Oektex 100% certified.
sture & lisa
Sture & Lisa was founded 2008 by Stina Wickenberg and her parents Jan and Brita. Stina’s interest in fair trade grew during a trip to Tanzania, and she decided to combine her interest and education in design, with her passion for eco and fair trade. What is Sture & Lisa you ask? It was the names of Stina’s grandparents.
Sture&Lisa provide a fabulous range of infant and toddler clothes. The cotton is soft, flexible, and incredibly stylish!
All clothing is made from 100% eco certified cotton, certified by GOTS, and hand printed with water based screen print. No damaging chemicals are used in production.
Sture&Lisa strives to help people in marginalized communities rise from poverty and promote sustainability through their manufacturing practicies and fair labor standards. Sture&Lisa products are made from fair trade certified cotton from India, their workers are paid a fair price, and the manufacturing factory´s main objective is to provide paid employment to the disabled and rehabilitate them in their society.
Villervalla is a magical world. A world created of colorful fantasies and liberating childishness. A world where games and adventure never end. A world where every child can join in, where every child is welcome. So step into the magical world of Villervalla - a world where children are always children.
Villervalla is a Swedish company with strong values. The CEO and founder of Villervalla, Hanna Håkansson, opened up a children's shop in 1999, and quickly realized that there was a lack of well designed, unisex clothing that would work well for every day use as well as for special occasions. We stand for joy, optimism and equality. We are inclusive and inviting. We are a brand that is on the children’s side. All of this is apparent in Villervalla’s colorful and playful children’s clothes. We believe that all children can wear all the colors of the rainbow. You can mix and match clothes across the whole collection, and the fit of the clothes suites both boys and girls. We create comfortable, stylish, durable and fun clothes. It is very important to us that our garments are free from harmful chemicals. The majority of our clothes are organic and Oeko-Tex certified. This is what we mean when we say that we make clothes for kids.
Wee Gallery is a family business, run by Surya, a graphic designer, and Dave, a teacher. When their son was born, Surya and Dave read everything. They read about how to interpret babies’ cries and change their diapers. They discovered that babies develop in so many ways during the first 5 years that it dwarfs everything they learn over the entire rest of their lives. That seemed pretty incredible considering how much we learned as parents during his first six weeks of life. They learned that newborns can only see 12 to 15 inches away and they are most taken with their parent’s faces and black and white geometric figures. Experimenting with the latter idea, Wee Gallery was born.